Impact Roadmap
What’s Included
The Impact Roadmap is a one-on-one video call that maps out your best next steps.
It is typically the first step before beginning any project to ensure time and resources are focused on the right priorities.
You’ll leave the session with a clear plan tailored to your goals and current stage of business.
General Terms
No implementation or technical work is carried out during this session. The session is purely strategic and focused on planning (The “design” of the roadmap).
If the Impact Roadmap is purchased as a standalone product, the full amount is credited towards any future services with us.
The roadmap may form part of a larger strategy or project but is not binding until services are formally engaged.
Attendance
This session is conducted via video call. You will receive a meeting link in advance.
More than 24 hours’ notice is required to cancel or reschedule.
If you cancel or reschedule with less than 24 hours’ notice, or fail to attend the session, it will be forfeited and not refunded.
You may reschedule a maximum of twice. After two changes, your session will be forfeited.
Disclaimer
The recommendations we make are based on our experience and the information provided by you. It’s up to you to seek independent advice or counsel beyond our recommendations.
Done For You Google Ads
What’s Included
Our Done-For-You Paid Ads service includes the setup, management, and optimisation of campaigns based on your agreed scope and daily ad spend.
Inclusions:
-Campaign strategy, build, and deployment on Meta and/or Google
-Landing page creation, ad copywriting, image sourcing, and video editing (if required)
-Campaign testing, optimisation, and ongoing adjustments
-Weekly performance updates
-Monthly performance reporting
-Monthly review call with your account manager
-Email support (2 business day turnaround)
-Dedicated Slack channel (Mon–Fri, 9am–5pm EST)
Campaign quantity and platform selection are defined in your approved scope of works. Requests for additional campaigns will be reviewed and prioritised based on existing workload and campaign performance.
General Terms
Campaigns are delivered in line with the approved scope and daily ad spend. Any changes to ad budgets require prior written approval from the client.
All ad content (text, images, video) is created to align with your brand. Approval is required within 2 business days; otherwise, content may be published.
The client is responsible for:
-Maintaining valid payment details and resolving billing issues promptly
-Enabling two-factor authentication (2FA) for security
-Ensuring all necessary permissions and access remain active
Tradie Hub is used for lead tracking. Any charges for SMS, email, calls, or extra phone numbers are the client’s responsibility.
Pricing Table
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Attendance
Monthly campaign review meetings are encouraged and held via video call.
At least 48 hours’ notice is required for cancellations or rescheduling. A $50 no-show fee may apply without notice.
The client is expected to provide regular feedback on lead quality, conversions, and campaign results.
To ensure optimal performance, leads should be actioned within 1 business day of receipt.
Disclaimer
Campaign outcomes depend on various factors including ad budget, market conditions, offer quality, and the client’s responsiveness. While every effort is made to optimise performance, Tradie Web Guys does not guarantee lead volumes or sales results.
We are not liable for missed leads or performance issues caused by third-party platform errors, algorithm changes, or delays in client communication or approvals.
All content, media, landing pages, and ad structures created as part of the service remain the intellectual property of Tradie Web Guys. These assets are not transferrable or handed over upon cancellation or termination of services.
Service disruptions resulting from failed payments, revoked platform access, or incomplete verifications are not refundable.
We are not responsible for downtime due to internet outages, software errors, or third-party system failures.
Done For You Google Ads
What’s Included
Our monthly management fee is based on how many live ads we’re actively running, reviewing, and optimising. This includes ad copywriting, creative guidance, and testing strategy. Each ad is treated as its own asset to help you reach and convert the right audience.
Inclusions:
-Campaign strategy, build, and deployment on Meta and/or Google
-Landing page creation, ad copywriting, image sourcing, and video editing (if required)
-Campaign testing, optimisation, and ongoing adjustments
-Weekly performance updates
-Monthly performance reporting
-Monthly review call with your account manager
-Email support (2 business day turnaround)
-Dedicated Slack channel (Mon–Fri, 9am–5pm AEST)
Campaign quantity and platform selection are defined in your approved scope of works. Requests for additional campaigns will be reviewed and prioritised based on existing workload and campaign performance.
General Terms
Campaigns are delivered in line with the approved scope and daily ad spend. Any changes to ad budgets require prior written approval from the client.
All ad content (text, images, video) is created to align with your brand. Approval is required within 2 business days; otherwise, content may be published.
The client is responsible for:
-Maintaining valid payment details and resolving billing issues promptly
-Enabling two-factor authentication (2FA) for security
-Ensuring all necessary permissions and access remain active
Tradie Hub is used for lead tracking. Any charges for SMS, email, calls, or extra phone numbers are the client’s responsibility.
Slack is used for all primary communication. Clients are expected to check Slack daily. Messages sent before 4pm AEST are handled same day; those after this time or on weekends are next business day.
If a paid Slack subscription is required for collaboration, it will be at the client’s expense.
Scope Alignment Notice
Additional campaign requests are reviewed based on priority and current workload. Implementation is not guaranteed.
Each plan is priced based on a balance of campaigns, ad sets, and daily ad spend. If any of these components increase beyond what is included in your current plan — for example, launching additional campaigns, expanding targeting to more ad sets, or increasing your daily spend — we’ll discuss whether an upgrade to the next tier is appropriate.
This ensures we continue to deliver the right level of optimisation, creative testing, and reporting support for your goals.
Pricing Table
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Facebook Ads Structure (Top to Bottom)
Campaign
This sets the overall objective (e.g. Leads, Traffic, Engagement).
You can only have one objective per campaign (e.g. Lead Gen or Sales).
Ad Set
This is where you define the audience, placement, budget, and schedule.
One campaign can contain multiple ad sets, each targeting different audiences or running on different schedules or budgets.
Think of ad sets as “who you’re showing the ads to”.
Ads
These live inside ad sets and are the actual creatives (images, videos, headlines, copy).
You can have multiple ads per ad set to test different creative angles or formats.
Attendance
Monthly campaign review meetings are encouraged and held via video call.
At least 48 hours’ notice is required for cancellations or rescheduling. A $50 no-show fee may apply without notice.
The client is expected to provide regular feedback on lead quality, conversions, and campaign results.
To ensure optimal performance, leads should be actioned within 1 business day of receipt.
Disclaimer
Campaign outcomes depend on various factors including ad budget, market conditions, offer quality, and the client’s responsiveness. While every effort is made to optimise performance, Tradie Web Guys does not guarantee lead volumes or sales results.
We are not liable for missed leads or performance issues caused by third-party platform errors, algorithm changes, or delays in client communication or approvals.
All content, media, landing pages, and ad structures created as part of the service remain the intellectual property of Creative Web Guys. These assets are not transferrable or handed over upon cancellation or termination of services.
Service disruptions resulting from failed payments, revoked platform access, or incomplete verifications are not refundable.
We are not responsible for downtime due to internet outages, software errors, or third-party system failures.
Website (WordPress)
What’s Included
We design and build SEO-optimised WordPress websites tailored to your business goals. Each project includes:
-Custom WordPress website design and development
-Page count based on your proposal or scope (e.g. 5–10 pages)
-Copywriting based on your onboarding form and feedback
-Sourcing of relevant stock images (if originals aren’t supplied)
-Plugin setup (form, caching, security)
-Basic SEO setup including metadata, heading structure, and on-page optimisation
-Google Analytics and Search Console integration (where access is provided)
Note:
Copywriting is created from your onboarding responses and requires your approval prior to build.
We have access to stock image libraries, but we recommend supplying your own images or replacing stock within 4 months post-launch.
General Terms
7-day review window for copywriting with 2 rounds of revisions. Late changes may incur extra charges.
7-day review window for the website with 2 rounds of design revisions (no copy changes at this stage).
Content submitted more than 7 days after onboarding may incur a $500 reprocessing fee.
Website is built according to the information provided in your onboarding form and/or sales call discussions.
Additional features or custom functionality must be scoped and quoted separately.
Attendance
Clients must attend any scheduled onboarding and review sessions via video call, using a desktop or tablet with a stable internet connection.
Missed meetings or delays in communication may affect timelines. This does not pause your project or entitle you to credits.
Disclaimer
We follow industry best practice for design, development, and plugin use. Once your site is handed over, you are responsible for ongoing plugin updates, content changes, and site maintenance, unless you’re on a Website Care Plan.
While your site is SEO-optimised at launch, long-term results depend on continued SEO effort beyond the initial setup.
We are not liable for any issues resulting from client-added plugins, third-party code, or changes made after handover without our involvement.
What’s Included
Local Surge is our done-for-you SEO service focused on helping trade and service businesses increase their visibility in local search results and generate more qualified leads. Each month, we focus on high-impact tasks that improve your website, Google Business Profile, and overall local authority.
Your service includes:
-One-off setup tasks to strengthen your SEO foundations (site speed, technical fixes, schema, directories, etc.)
-Ongoing monthly optimisation of your Google Business Profile and website
-Up to two content pieces per month (e.g. location pages, blog posts, or case studies)
-Google Business Profile posts (30/month)
-Monthly keyword tracking and monthly reporting via Agency Analytics
-Regular updates to your local citations and online directory listings
-AI Review management support through Tradie Hub
-Quarterly strategy reviews to align SEO efforts with business goals
The service is designed to deliver consistent improvements to your online presence through structured, strategic work each month.
General Terms
Clients must review and approve all content within 3 business days. If no response is received, content will be published as-is.
One round of revisions is included per content item. Additional revisions may incur extra charges.
Any revision requests made after content has gone live may incur an additional fee of $55 USD per item, unless the change is due to a factual error made by our team.
Clients grant permission for Creative Web Guys to publish content on their website and Google Business Profile as part of this service.
Client engagement and timely approvals are essential to maintain momentum and performance. Delays may impact outcomes but do not pause billing or entitle you to credits.
Attendance & Participation
Your input directly impacts the effectiveness of your SEO. Each month, we may request images, project details, or case studies to support content creation. Supplying this material strengthens your local presence and engagement.
We also rely on you to report on lead volume and conversions from search, so we can track what’s working and adjust the strategy accordingly. Without this feedback, it’s difficult to measure real-world impact.
Quarterly strategy calls are included and held via video. At least 48 hours’ notice is required to cancel or reschedule. Missed or late cancellations will be forfeited and not carried over.
Ongoing communication is handled via email ([email protected][email protected]) or your support channel between calls.
Disclaimer
Local Surge SEO is a performance-driven service that follows best practice and proven SEO strategies. However:
We do not guarantee specific rankings, traffic volumes, or lead quantities. SEO is a long-term strategy influenced by factors outside our control, including competition, algorithm changes, and market activity.
Results depend on consistent implementation, ongoing optimisation, and client input. Incomplete onboarding, delayed feedback, or lack of participation may impact performance.
Clients are responsible for maintaining accurate login access to platforms (e.g. Google, website CMS) and for keeping contact details up to date for performance tracking.
Tradie Web Guys is not liable for any loss of income or business opportunity due to search ranking fluctuations, downtime, or third-party service issues.
If access to required platforms is revoked or unavailable, this may prevent us from fulfilling deliverables.
SEO tools, plugins, or integrations used as part of this service may be subject to third-party terms or limitations.
Website
What’s Included
Website (“Micosite”) built under a Creative Hub subscription include:
-Design and development using the Creative Hub (GoHighLevel) website builder
-A set number of pages based on the agreed scope
-On-page SEO optimisation, including meta titles, descriptions, and structure
-Basic copywriting based on your onboarding form
-Use of stock imagery where client images are not provided
-Integration of basic features (e.g. contact forms, service sections, maps, reviews)
Note: Copywriting is based on the information you provide. Stock images may be used if originals are not supplied but should be replaced within 4 months for branding consistency.
General Terms
A valid Creative Hub subscription is required to keep your website live. Access is tied to your CRM subscription. Cancelling your Creative Hub account will result in website deactivation.
Websites are built using Creative Hub’s internal builder and cannot be transferred or exported by default. Transfers may be approved at Creative Web Guys’ sole discretion and may incur additional fees.
A copy of your website is not provided for external hosting or backup purposes.
Two rounds of revisions are included during the review period. Additional changes may be quoted separately.
Late submission of content (e.g. images) more than 7 days after onboarding may incur a $500 reprocessing fee.
Communication & Attendance
Clients must respond to messages in their designated Slack channel within business hours to ensure timely coordination.
Clients are expected to be available for calls, meetings, and training sessions as requested by their assigned sales executive.
All booked appointments (including those set by the agent) must be honoured. Missed or unattended meetings may impact performance and reporting.
Ongoing communication, updates, and feedback are essential to the success of the program. Active participation is expected throughout.
Disclaimer
Creative Hub websites are built using a hosted builder designed for integration with your CRM and marketing tools. You acknowledge and agree that:
Website functionality and availability depend on an active Creative Hub subscription and stable internet connectivity.
Creative Web Guys uses best practice in building and securing your site, but does not guarantee uninterrupted uptime or protection from all third-party technical issues.
Once launched, you are responsible for keeping login credentials secure and notifying us of any needed changes.
We are not responsible for issues caused by third-party edits, plugin conflicts, or external system changes.
Transfer of the site to another platform or provider is not guaranteed and may not be technically possible due to software limitations.
No liability is accepted for business loss, downtime, or revenue impacts caused by deactivation, service cancellation, or payment failures.
Multiple renewal reminders will be issued before subscription expiry, but maintaining billing and account access is your responsibility.
Sales Executive
What’s Included
The Sales Executive Program provides a dedicated sales agent who supports your business by engaging leads, booking appointments, and helping drive conversions. Inclusions:
-A trained sales agent assigned to your account
-Lead follow-up and qualification via Creative CRM
-CRM recordkeeping and communication updates
-Appointment setting and Slack booking summaries
-Weekly performance communication via Slack
-Monthly reporting and sales tracking
Note: The agent represents your business during set hours and will require access to your CRM, pricing, and service details to perform their role effectively.
General Terms
Participation in the program requires a signed SEPCS Form before commencement.
The Sales Executive Program is billed monthly and runs on a rolling basis unless cancelled with 30 days’ written notice.
Commission invoices are issued once a client receives initial payment from a closed sale and are due within 7 days. These payments are processed automatically.
No agent replacement will be provided during periods of leave (e.g. illness, personal), but management fees will be prorated accordingly.
Agents are responsible for lead follow-up and appointment setting only. Clients are responsible for handling and closing appointments.
Clients are expected to maintain a minimum 50% close rate on qualified appointments set by the agent.
Any pay-as-you-go charges within Tradie Hub (SMS, calls, emails) incurred by the sales agent will be billed to the client’s account.
Commission Structure
– All commission amounts are GST-exclusive. GST will be added to each commission invoice.
– Commissions from projects closed from leads that sales executives have been involved with are to be paid up to 60 days from end of sales executive program (average sales cycle).
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Communication & Attendance
Clients must respond to messages in their designated Slack channel within business hours to ensure timely coordination.
Clients are expected to be available for calls, meetings, and training sessions as requested by their assigned sales executive.
All booked appointments (including those set by the agent) must be honoured. Missed or unattended meetings may impact performance and reporting.
Ongoing communication, updates, and feedback are essential to the success of the program. Active participation is expected throughout.
Disclaimer
The Sales Executive Program provides lead qualification and appointment-setting services only. Creative Web Guys does not guarantee new clients, revenue growth, or sales conversions.
-You are responsible for handling and closing appointments set by your agent.
-The program’s success depends on your follow-up, availability, and internal sales process.
-Creative Web Guys is not liable for missed opportunities, lead quality, platform issues, or third-party delays.
-Any platform-related usage costs (e.g. SMS, call charges) are passed through to your account.
-Non-payment of fees or commission may result in program suspension.
Clients agree not to solicit, hire, or attempt to hire any employee, contractor, or representative of Creative Web Guys (including those involved in the Sales Executive Program or any other service) for employment or contract work outside the scope of our agreement, during the term of our engagement and for a period of 12 months following termination of services. Breach of this clause may result in legal action and an interference fee equal to three months’ equivalent service value.
What’s Included
Access to Creative CRM features based on your selected plan:
$10 USD monthly usage credit. Additional usage is charged separately.
24/7 access to setup tutorials, support articles, and onboarding courses.
One monthly 30-minute support call.
General Terms
-All plans require a 4-month minimum term. Services continue month-to-month after that.
-Cancellations must be submitted in writing at least 7 days before your next billing date.
-No refunds are issued for unused time or missed sessions.
-Setup and results depend on your engagement with the platform and materials provided.
-Extra support calls beyond the monthly inclusion are $97 AUD per 30 minutes.
-Responsibility for completing onboarding, campaigns, and CRM tasks remains with you.
-Integrations may incur additional costs.
Attendance
Onboarding and support sessions are held via video call and require a stable internet connection and access to a desktop or tablet device.
If technical issues on the client’s end (e.g. poor internet, device limitations) prevent the session from proceeding, it may need to be rescheduled. Additional support sessions may be billed at $97 USD per 30 minutes.
Monthly support calls are included but not rolled over or rescheduled if missed.
Additional support calls are available at $97 USD per 30-minute session.
Delays caused by missed meetings or lack of communication will not pause billing or result in credits.
Disclaimer
CRM is designed to support your operations and marketing. Results depend on your input, the accuracy of your data, and how consistently you use the platform. We do not guarantee specific outcomes such as lead volume, conversions, or revenue.
Access to the platform requires a reliable internet connection. We aim for high availability, but occasional service interruptions may occur due to factors beyond our control (e.g., third-party services or infrastructure).
We may assist with setting up third-party tools (e.g., Zapier, Google integrations) using your accounts. These are configured using industry best practice. Once implemented, it is your responsibility to review, manage, and understand how these tools function within your setup. We do not provide ongoing training or monitoring for third-party platforms unless otherwise agreed.
Our recommendations are based on the information you provide and our experience. You remain responsible for your use of the platform and are encouraged to seek independent advice where needed.
Website Maintenance, Hosting & Security
What’s Included
Our Website Management service includes hosting, domain support, and ongoing care to keep your site running securely and efficiently. Inclusions may cover:
-Secure, Australian-based website hosting
-Domain registration and renewals (if purchased through us)
Website care plan features such as:
-Software and plugin subscriptions costs and updates
-Regular backups
-Security monitoring
-Uptime tracking
1–5 hours of monthly website support (depending on your plan)
Ongoing email support for site-related issues
Scheduled maintenance and plugin checks
Access to premium plugin licences (where applicable) while your plan is active
View Care Plan Details
General Terms
Plans are billed monthly or annually and require a 3-month minimum term.
Cancellations must be submitted in writing with at least 7 days’ notice before your next billing date.
Website support time (1 or 2 hours per month, based on plan) does not roll over. Additional work is billed at $220 AUD per hour with your written approval.
If your hosting or care plan is cancelled, premium plugins and licences provided under our account will no longer be maintained or supported.
If you migrate your domain or hosting to a new provider, you may experience temporary downtime or functional issues during the transition. We are not liable for third-party migration errors unless we are engaged to manage the process.
Disclaimer
We apply best practice security, maintenance, and performance standards across all websites we manage. However, responsibility is shared:
Client-Side Security: You are required to enable two-factor authentication (2FA) on your email, domain registrar, and any platform used to access or manage your website. Failure to secure your accounts may result in unauthorised access, and we are not responsible for breaches caused by insecure client credentials.
Third-Party Changes: We are not liable for issues caused by plugins, code, or changes made by parties outside of Tradie Web Guys. These may lead to compatibility problems, security risks, or site failure.
Post-Cancellation Responsibility: After cancellation of your care plan or hosting, you are responsible for all plugin licences, updates, and website maintenance. Premium plugins provided under our developer accounts will no longer be active.
Downtime & Migration: If domains or hosting are transferred away from our platform, some temporary downtime or loss of function may occur. We take no responsibility for issues arising from unmanaged migrations.
Service Disruption & Payment Failures: We are not liable for any website downtime, data loss, or missed renewals resulting from failed payments, expired cards, or declined charges. We issue multiple reminders before due dates, but it remains your responsibility to ensure billing details are up to date. Missed payments may result in automatic suspension or cancellation of hosting and domain services.
Loss of Revenue or Opportunity: Tradie Web Guys is not responsible for any loss of income, business opportunity, or reputation resulting from website downtime, service disruptions, or technical issues beyond our control (e.g. server outages, third-party plugin faults, or internet connectivity failures).
Limitations of Liability: While we maintain regular updates, backups, and monitoring, we cannot guarantee protection against all cyber threats or hosting-level interruptions. Support is provided in good faith and based on the information available at the time of contact.
